tag:blogger.com,1999:blog-52740647334557657042012-02-16T16:21:43.717-08:00Quick Updatenoreply@blogger.comBlogger31100tag:blogger.com,1999:blog-5274064733455765704.post-68539123049591053462011-09-23T07:50:00.000-07:002011-09-23T07:50:39.624-07:00

Being a small-ish business that's just bought another small business, our second acquisition in 18 months, we fell to talking about business development, or marketing (it's usually the same thing when you're an SME). There's blogs and tweets of course, we have offices in the UAE, Beijing, Moscow so we can get the word out in new countries, and we will e-contact all our existing and recent past

Quick Updatenoreply@blogger.com0tag:blogger.com,1999:blog-5274064733455765704.post-80933678517466116322011-04-06T01:14:00.000-07:002011-04-06T06:39:04.182-07:00

We were watching a couple of corporates in the office. One was created about four years ago and the other was current. Corporate comms have changed more quickly than broadcast TV. The obvious style changes of course, music that's more modern, editing style tighter, shooting a bit more fluid, more attention to consistent branding, on the whole a sharper but more informal feel. The older one felt

Quick Updatenoreply@blogger.com0tag:blogger.com,1999:blog-5274064733455765704.post-42815685517087684232011-03-16T13:22:00.000-07:002011-03-16T13:31:29.584-07:00

At the Big Media Forum in the Middle East, all talk and schmooz and designer hotel. The usual 80-20 rule applies - only 20 percent of the people are worth talking to, for only 20 percent of the time, which means that 80 percent of the time is spent on vacuous pleasantries and expensive coffee. There is a benefit in that, because it's unusual to get 20 percent of the people you want to talk to, in

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